Congratulations! You have started a new business and you have built your site on Shopify. Oh, you are a newbie to this and don’t have much idea on how to attract more customers.

All you need is a little guidance on how to grow the visibility of your site, and for that, you need to rank higher on the first page of the Google search engine.

It’s the digital era, around 70% of small businesses have their website built. To stand out to your potential customer, you have to stand first in the line.

To help you become a pro at Shopify SEO, here are some tips to guide you.

What is Shopify SEO?

Shopify is an eCommerce platform that allows people to set up their own online store and sell their products. SEO (search engine optimization) is the master key to getting your site visibility to attract more and more customers.

Your site needs to have meaningful content and it should give a great experience to the users.

More relevant the content, the more the visitors.

The Shopify store ranking first can have twice the traffic of a Shopify store ranking second in Google.

It’s important to have an SEO strategy for your Shopify store as you are generating SEO for product listings.

You can also become one of the Shopify SEO Experts in these 8 ways.

8 Ways to Master Shopify SEO For Better Visibility

Improve the User Experience

A better user experience will act as a boomerang to bring your potential customer back to your website.

In order to make your site’s user experience better, you have to boost your site speed and be visually appealing.

Some tips on making your Shopify site quick to load:

Keep your site mobile-friendly.
use optimized images with accurate zoom features.
remove any Shopify apps you’re not using.
Avoid using image sliders.
Use appropriate fonts.
Make your call-to-action button eye-catching.

The most important thing for a business is its customer. Your site should always be customer-centric.

Optimize your Shopify site structure

The navigation of your page is important. The more swift it is, the more time your customer is going to spend on your website.

You can organize your content on Shopify easily with:

Home page> Main category> Broader section of sub-categories> broader section of specific products.

Always add a search bar, about us page, and contact details to improve credibility.

Find the Right Target Keywords

Using the right keyword in the right place can play magic. It is the most crucial stage of Shopify SEO.

Do it as the Shopify SEO experts would do:

Select one target keyword for each page of your store.
Make sure your keywords have a high search rate and low SEO difficulty.
Use a specific keyword which has a higher conversion rate.
List down the 5 main topics your customers care about

You can get inspirations from:

Researching social media hashtags connected to your product
checking titles, meta descriptions, and image alt-text used on competitors’ sites

Place The Keywords at The Right Places

As you are done with structuring sites and finding the right keywords, it’s important to place them at the right place to get found by Google.

The Shopify SEO experts suggest placing your keywords at:

Your page title
page’s slug
Meta description
Image descriptions and alt tags
Headers and titles
Product description

Generate links to your store

Backlinks or inbound links are the links from one website directing to a page on another website. Backlinks are used by search engines to determine your authority and credibility. If links from your site are widely linked on other popular websites, it makes your website more credible.

Some tips on getting backlinks are:

Ask industry leaders and influencers if they can generate links to your store.
If you are being mentioned somewhere without being linked, you can ask them to give the link
You can ask your suppliers to generate links to your store for the products.
Blogging and press releases can also help.
You can ask for reviews with links to your store.

Ace your Content Marketing strategy

You can market your content by focusing on creating great and unique content for Shopify blogs and product descriptions.

Some tips on content marketing:

You can tell stories about your brand and teach people about your brand values
educate your readers about your products through social media or blog posts or email campaign
You can rely on popular trends to market your product. It may be video content like reels or any carousel post.
Recognize your audience and develop meaningful and engaging content.

Utilize Shopify Apps and tools

Here are some apps that you can use to optimize your Shopify website

You can use Google keyword planner, SEMRush to analyze keywords.
You can use Google Analytics and Ahref to analyze your website’s performance.
Plugin SEO is a Shopify SEO App that can be used to fix SEO issues
Reload SEO can help analyze competitor content
Smart SEO can help generate relevant meta tags
SEO Image Optimizer can help optimize images

Get optimum Shopify SEO services from these apps.

Use 301 Redirects

If you once had a very popular product in high demand but that product is not available currently in your stock. In this time you can use 301 redirects to send your audience to another page instead of “404 Not Found” when they search for the out-of-stock product.

Final Thought

If you don’t want your products to get lost in the list of millions of other products and want to become a Shopify SEO expert, use these tricks to rank higher in the Google search engine. You can also increase the health of your SEO technically and by becoming pro at both on-page and off-page Shopify SEO. To learn more about all these aspects you can visit JanBask’s official site. Because the Sea of SEO strategy is deeper than it seems. To dig deeper and get higher visibility, visit a professional SEO agency.