For small businesses, SEO is about getting as many users as possible who are most likely to buy your products and services, outside of the unpaid results of search engines like Google, to visit your website or store. It is also a key goal for larger businesses, but the starting point and critically-focused areas often differ from the SEO tactics that work best for small businesses. Therefore, we have put together this ultimate guide for SMBs looking to understand how effective SEO services for small businesses are.
Why do small businesses need an SEO strategy?
Most small business owners know that SEO has something to do with search engines and that the most important search engine is Google, but they don’t necessarily understand the full value of what SEO can do for them. Some of these business owners may even consider their SEO strategy complete because their business is found on Google when users type their name in search results.
Some small businesses haven’t gotten to this point yet, but making sure your business site can be found through your business name on Google is just checking that Google can find and crawl your site. It’s not optimizing it so more customers can find your small business through search engines. Any business that can only be found on search engines in this way has not come close to unlocking its online business potential with SEO for two reasons:
Small businesses don’t have the brand recognition needed for users to reach them from search engines using just their name.
Only customers who know the business names will find the business this way, which means a small business is not targeting new customers, which is why many SMBs do SEO primarily.
The essential basis of SEO Services for small business
A small business owner who wants to do SEO is much more likely to be in full control of their business’s marketing strategy. From the creation of the website to the decision of what appears on it, SEO must be integrated into the foundation of a company’s website. The key areas to achieve this are:
Choose an SEO compatible with CMS.
User-friendly website builders and the best digital marketing agency in Canada have made it possible for website owners to create an SEO-friendly website quickly and cost-effectively. SEO-friendly content management systems are the key to making this possible.
A small business owner should make sure to choose a CMS that creates an attractive and user-friendly website that is well set up for SEO. WordPress is one of the best options.
Adapt your site for mobile devices
It is also crucial that the website of a small business must be mobile-friendly or its mobile version has been developed as well. It means your website must be opened everywhere, whether it is an iPhone, or Android phone of all sizes, desktops, laptops, or tablets. It is what is known as “mobile-friendly”.
Follow the guidelines for images.
Images are an essential part of modern web design, especially when creating compelling landing pages that visitors see after clicking through Google results. It makes them especially important for businesses since the images on your site are what can convince potential customers to visit your site. These images are also a vital tool for creating the customer engagement needed to increase conversions and the number of time visitors spend on your website, two elements that are crucial parts of SEO services for small businesses and sales optimization.
So, try to choose compatible images for your website. Hiring the best digital marketing agency in Canada can be the best option to make it possible.
Make sure your site is crawlable.
If you create an SEO strategy for an existing website, this crucial next step of developing an SEO strategy will need to be implemented after site creation. For a new website, you need to start working on it after finalizing the industry and design.
It will ensure that your website’s keyword content is optimized from the start. The sooner you optimize your website, the better, as it can take weeks, or even months, for your site to rise in the rankings.
What small businesses need to know about keywords and keyword research
Finding the best keywords for a small business website is all about identifying the best words and phrases that users can use to get to your website. One of the most valuable elements of search engines for sellers is that with the right keyword tools, sellers can see how many customers are using specific keyword phrases in their country or even across the globe.
How SMEs can choose the right keywords for SEO
There are likely hundreds of keyword combinations for each of these different keyword groups. Many small business owners have no more than ten pages on their site. They can only pick a few from each category to place in key places on their page, like page titles and meta descriptions.
It means that small businesses need to choose their words wisely. The search volume of the keywords, that is, the number of people searching for them, is only half of the information needed to make the best choice. Small business owners also need to know how difficult it can be to rank for a particular keyword phrase.