The Google search engine regularly tests and improves its algorithm. The main purpose of Google’s algorithm is to decide how your website will rank among Google search results.
Indeed, this algorithm can improve the positioning of your website, but it can also cause your bad positioning, especially if the referencing of your page is not well executed or if your site is penalized.
Having a clear and well-defined idea of Google algorithm updates is sure to improve your visibility over the years. It is clear that all information about Google’s algorithm is a well-kept secret. However, most of Google’s arithmetic program is frequently updated.
Knowing all these updates will allow you to have a global vision of SEO to determine its impact and understand in-depth concepts that seem confusing at first glance. Thus, you will not be completely confused when your webmaster mentions terms like Penguin or Panda.
Google’s algorithmic updates keep the quality of search results always at the top. They are intended to limit or even put an end to harmful behavior that goes against Google’s main mission, which is to offer relevant results to Internet users. Even if some updates passed silently, it should be noted that others had a real impact on the ranking of websites. Here are some of the Google algorithm updates and algorithms that have really made headlines in the last year, 2022:
Let’s explore how the Major Google Algorithm updated in 2022
• September 20, 2022: September Product Review Update: A new update addresses low-quality product reviews.
• September 12, 2022: September Core Update: A new major update to the core algorithm ranks all organic search results from the Mountain View search engine.
• August 22, 2022: Helpful Content Update: Update that aims to reward content written for internet users and reduce content written specifically for search engines.
• July 27, 2022: July Product Reviews Update: New update to improve search results for queries related to product reviews and recommendations.
• May 25, 2022: May 2022 Major Update: Google announced another major algorithm update that incorporates “core improvements.” As usual, it will take 1-2 weeks for the update deployment to be complete.
• March 23, 2022: Product Review Update: Algorithm updated for articles and pages that share product reviews and tests. This update also includes a page targeting the keyword “best (product type).”Currently, SERPs are only in English.
• February 22, 2022, to March 8, 2022: Desktop to Page Experience Update: The Page Experience update was also rolled out to the desktop version of the site (site optimized for the mobile version of Page Experience). If so, you usually have a mobile site on a subdomain unless the desktop version is completely different).
What to remember about the functioning of the Google algorithm in 2023?
In order to reduce the poor referencing of websites, Google continues to set up specialized algorithms. These algorithms take into account several factors, such as the relevance, reliability, and quality of content sources, and many others. It should be noted that all these factors vary in particular according to the nature of your request.
If these factors are well respected, Google will be able to play its role of providing an excellent search experience to Internet users. Visitor queries need to be handled quickly and deliver relevant high-quality search results.
Thus, digital marketers must establish a good SEO strategy, allowing them to have both organized and intentional SEO. For this, each page should have a different keyword in order to allow users to be redirected to your website if they do searches related to your field of activity.
Do you want to improve your visibility on Google and position yourself as a leader in your market? Or do you want to convert your online prospects into customers? Contact professionals to help you set up a tailor-made digital marketing strategy to boost your traffic and sales.
